Buick has had excellent sales recently. To put it in more precise and numerical terms, Buick has been showing 25% year-to-year increases for a number of months in a row. Based on November sales information, Buick had its best October sales month since 2003. If one includes the total sales, meaning that one adds in sales to commercially based customers (executive fleets and so on), Buick had its best October since 2004. The following are some of the cars that have helped the brand to soar to new heights:
The new Encore has been a big seller. By November there had been 24,713 sales of Encores. October alone saw the sale of 3,049. The Encore was identified by J.D. Power as the highest ranked subcompact CUV in the Automotive Performance, Execution, and Layout study. It also tied with another car for Highest Ranked Subcompact CUV in Initial Quality. As if this weren’t enough, it is also a top safety pick of the Insurance Institute for Highway Safety.
The Regal midsize sedan has been wowing the sales charts as well. By this past November, this sporty sedan made a retail sales jump of 12% and showed a total year-over-year increase of 47%. New 2014 Regals, which put out 259 horsepower and have turbocharged 2.0-liter engines, have been hitting dealerships since late October.
Finally, the LaCrosse sedan promises further gains for Buick. The 2014 LaCrosses are already making it to dealerships, and there are a lot of goodies in these cars. They have next-generation IntelliLink connectivity, eight air bags, an eight-inch reconfigurable color instrument display, and lots of other safety features. For the fourth year in a row, The LaCrosse was named a Consumer Guide Automotive Best Buy.
According to our local Buick source in Gurnee, Anthony GM, Buick is essentially revamping its image into a sportier, more progressive form. As the sales figures show, this message is clearly being received and understood by customers. Hopefully this trend will continue, and by all indications, it will.