The 1969 Dodge Charger Daytona, along with a number of other muscle cars, has found its way onto a postage stamp. The United States Postal Service has recently launched a line of stamps featuring iconic American sports cars. The reasoning for this at the present time is not merely artistic or cultural. It is financial as well. The USPS is being hit hard by the information age, which has resulted, predictably, in far fewer letters being written and documents being mailed, as electronic transmissions of information have become a cultural norm.
The privatization of package delivery is another factor in the current hard times of the mighty postal service. Services like UPS and Federal Express have taken on a large part of the delivery of parcels, and they aren’t showing any signs of stopping with their booming enterprises any time soon. The net result of all this migration of information and package transfer to other providers has been to nearly bankrupt the United States Postal Service. Last year, the USPS lost about $16 million. This is nothing to scoff at. If the postal service can’t find enough alternative sources of revenue, it will have a tough time continuing as a service at all.
Image credit: Wikimedia Commons
Finding other sources of revenue is exactly what the USPS has done. One simple step it has taken is to stop delivering mail on Saturdays. This will save it some cold, hard cash, and that is at least a start. On a more creative note, it is launching its own clothing line. Yes, you heard that right. The Postal Service is getting into the fashion industry. They are looking at 2014 launch items such as headgear, jackets, footwear, and device carrier (i.e. iPods, etc.) apparel. The general concept seems to be clothing that with the theme of the romantic “rain or shine” imagery that most people associate with the Postal Service, especially in its early days. Its association with our country’s history is also invoked by the clothing, since the service came into being roughly concurrently with our country’s origination.
The muscle car postage stamp line is another potential revenue generator, albeit one that is humbler and more tried-and-true. The collection is called: “America on the Move: Muscle Cars.” The following cars are featured in colorful portraiture on the stamps: the above mentioned 1969 Dodge Challenger Daytona, The 1966 Pontiac GTO, the 1970 Plymouth Hemi’Cuda, the 1967 Shelby GT-500, the 1970 Chevelle SS. Postmaster General Patrick Donahoe describes the line this way: “The muscle cars gave everyday Americans the opportunity to experience the rush of driving a fast, powerful car…. Just looking at the stamps evokes a feeling of speed.” Theese stamps are “forever stamps” which means that there will always be accepted as first class postage, regardless of current stamp prices.
If you’re a Dodge fan, muscle car enthusiast, or both (these two categories often overlap heavily), then you owe it to yourself to check out this sharp and well produced stamp line. Thanks to the Jensen Dodge dealership, located in LeMars IA, for the information on this exciting event for Dodge fans!